Elmer G. Heinrich, widely known as “Mr. H,” is an American nutritional-supplement entrepreneur and the founder of Liquid Assets, Inc., an Oklahoma company established in 1983. He is best known for creating Immuno 150 and SenTraMin, plant-derived mineral supplement products marketed around soil mineral depletion. His wife Shirley has been a principal in the business.
Liquid Assets and the Mineral Supplements
According to a Podcast interview, Exceptional Health Products — the division behind his supplement lines — operates as part of Liquid Assets, Inc., incorporated in Oklahoma in 1983, with Heinrich as president and CEO and his wife Shirley as a fellow principal. Products center on plant-derived minerals, premised on modern soils being depleted of essential minerals.
His book The Root of All Disease lays out this philosophy; chapters are hosted by a UK Distributor page describing him as chairman of TRC Nutritional Laboratories of Tulsa, Oklahoma.
The company’s longevity is notable: founded in 1983 and operational four decades later, surviving industry regulation waves and e-commerce disruption that eliminated many contemporaries.
The Soil Depletion Premise
The core idea — modern agricultural soils are depleted of minerals — has complicated scientific status. Intensive farming can reduce soil nutrients (well-documented). Whether this creates meaningful human dietary deficiencies, and whether plant-derived supplements fix them, remains debated in nutritional science.
Consumers should distinguish the agricultural fact (soils change) from the health claim (supplements fix the gap) — the first is established, the second debated.
The Supplement Industry Context
Heinrich built Liquid Assets in the 1980s during rapid supplement industry expansion. The 1994 DSHEA Act later formalized regulation. Companies operating pre-DSHEA adapted as rules evolved.
The plant-derived mineral niche has always been a smaller corner. Heinrich’s four-decade persistence via a family-run private company is an unusual trajectory.
Family and Company
Public records associate an Elmer Gabriel Heinrich with Tulsa, Oklahoma, listing Shirley Heinrich among relatives — corroborating the wife’s name and Oklahoma base. The company remains family-involved.
What This Article Does Not Claim
Net worth: No credible source has published a verified figure. Online figures ($10M vs $45–75M) are invented and contradictory. This article states none.
Biographical details (birth date, education, early career) come only from low-authority sites without confirmation — not stated as fact.
Current status: Sources contradict (one lists 2014 death; 2025–2026 sources describe him active). This article asserts neither.
Product efficacy: This article describes the business, not whether products deliver claimed benefits. Consult healthcare professionals.
Frequently Asked Questions
Who is Elmer Heinrich?
Elmer G. Heinrich, known as “Mr. H,” is an American supplement entrepreneur who founded Liquid Assets, Inc. in Oklahoma in 1983 and created the Immuno 150 mineral supplement line.
What is Immuno 150?
Immuno 150 is a plant-derived mineral supplement product created by Heinrich’s company, marketed around the idea that modern soils lack essential minerals.
What is Elmer Heinrich’s net worth?
No credible source has published a verified net worth figure. Figures circulating online are invented and contradict each other, so this article states none.
Is Elmer Heinrich still active?
This cannot be confirmed. Sources contradict each other on his current status, and no authoritative source has clarified it.
Ali Hussnain is a digital content writer at VoxScroll. He covers celebrity biographies, social media personalities, entertainment news, and trending online topics. His writing focuses on clear information, reliable sources, and reader-friendly content.